My brother is an electrician, specialising in the burglar alarms and CCTV trade. He informs me that there appears to be a certain anonymity between electricians and security companies. This is apparently based on the fact that security companies see themselves as being very specialised in their trade (knowing a vast array of available options, knowing which option to recommend, experienced in different installation methods, etc.) where as some (but certainly not all!) electricians can tag on their ‘install friendly’, cheap burglar alarm at a low cost price – and some security companies can see this as dragging down prices unnecessarily – leaving people think that alarms and CCTV systems should be cheap, and then rejecting the offer of a more expensive but professionally installed, higher specification system.
This is a problem with many trades and products. People or companies introduce something cheap, but sometimes of lower quality to the market and ‘Joe Public’ thinks that anything more expensive is being ripped off. So the market floods with a low quality product. Not only that, but it can sometimes force the better, more reputable companies into making and selling the cheap products of be put out of business.
Then, when things go wrong with the cheap, low quality product, does ‘Joe Public’ say, “I really should have invested in something of better quality at a higher price”? More often than not the blinkered public will use it as confirmation as having made the right choice – and just say to themselves, “Phew! Just imagine if I had spent a higher price and it had all gone wrong!”.
In terms of a burglar alarm installers, it will probably make a full circle, eventually. People will hopefully get to grips with, “buy cheap, buy twice” which is often a very good saying. That’s not to say that it is always the case, indeed there is a strong case for not always paying the highest price for a product or service, but in a world where we’ve got to make our mind up somehow, a recommendation from a friend who is already a satisfied customer is often the best way forward.
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